Our team was given the opportunity to celebrate Corvette on social for its monumental 70th anniversary. With less than a week to get it done, the idea was simple… create an adrenaline filled homage and show 70 years of Corvette’s legacy in just 70 seconds.

CREDITS

Client: Chevrolet

Agency: Weber Shandwick

Creative Director: Ryan Simpson

Art Director: Ben Luckett

Copywriter: Milan Sanghani

Video Editor: Mark Marcelo

Chevy was looking to promote their range of SUVs in a unique way on social so we created a bespoke LoFi animation accompanied by a chill LoFi track to show off the vehicles in an all-new way. We then posted these to Chevy's socials and had it link out to our curated playlist on Spotify for fans to get their LoFi vibes on!

This animated social post was initially picked up by 860 Chevy Dealers resulting in an engagement rate of 34.7%. This generated 78,243 impressions, 53 click-throughs and 521 engagements — making it one of the most successful Chevy dealer social posts ever!

CREDITS
Client: Chevrolet
Agency: Weber Shandwick
Group Creative Directors: Liz Newman/Joe Gielniak
Creative Director: Ryan Simpson
ACD (Art): David Cilibraise
ACD (Copy): Josh Cyccone
Producer: Bradley Alonzo
VP, Client Experience Digital: Maddi Cesarz
Associate, Client Experience Digital: Rupali Chopra
SVP, Platform Strategy: Benjie Klein
Project Manager: Amanda Mac
Animation Studio: Lunar North

MLB wanted to promote one of their star players with a series of NFTs. This particular all-star is known for creating bespoke painted cleats with varying themes. So we created some dynamic NFT animations featuring some beautiful hand-drawn cel animation along with 2D and 3D techniques and developed some all-new cleat designs that would come to life as they are revealed.

Here's a look at one of the final animations along with a few stills and the entire collection of cleat design comps that I created for the client to choose from... of which we finalized 4.

The Chevy Cares initiative was always on the lookout for hometown heroes to feature and honor at the Army-Navy Game broadcast live on CBS. When we found Alex Kot we immediately knew we wanted to surprise him and his family with a new Chevy. Alex was such an inspiration to us and hearing his story truly moved us. He had to overcome so much due to injuries he sustained while on active duty. Chevy was so excited to be able to gift him and his family a brand new Tahoe to help them out in any way they could.

Here you can see the long-form video that played live in the stadium on the Jumbotron along with some production stills. We also created cut-downs for CBS to run on air during the game.

When our studio heard that the Obi-Wan Kenobi series was coming to Disney+ we got super excited and inspired. Given the fact that First Fight’s branding is rooted in boxing, it only seemed fitting to create a retro boxing inspired rematch poster featuring Obi-Wan and Darth Vader. Not only was it fun to work with a local screen printing shop, but it made for some great artwork for the studio and also a few of our friends over at Disney along with posting it on social.

Creative Direction (Concept): Ryan Simpson
Illustration/art: Joe Dao
Printer: Ocelot Print Shop

Chevy needed their activation area for the MLB All-Star Game to stand out and draw in fans, so we created these rad ASG + Chevy videos for a giant LED Screen along with all of the indoor and outdoor event space activation signage and wall graphics.

This campaign series went on to become a D-Show honoree in the Experiential/Live Shows category.

“Where Does the Water Go?”

Many of us don’t know what happens to wastewater once it leaves our homes. So, when the Great Lakes Water Authority (GLWA) wanted help educating the citizens of Metro-Detroit about their water system, we created a mini-documentary that blends both interviews and animation to tell the story of our amazing wastewater system.

This mini-documentary went on to win an EMMY award in the Public Affairs Program category.

Chevrolet was proud to award Roe Kliatchko the Chevy Cares Award along with gifting her and her family a brand new Silverado for all she has done for her community. Roe and her wife are both such loving and caring individuals and it was inspiring to see the outpouring of love and support Roe received from co-workers, friends, family and the community.

Here you can see the long-form video that was displayed on the Jumbotron during the MLB World Series for the fans in stadium along with a few production stills. We also created cut downs for the FOX network to broadcast live on air.

FASTER THAN A SKIP: This 15-second pre-roll utilizes YouTube's 5-second [skip ad] button to emphasize just how fast the Camaro SS can go from zero to sixty.

This pro bono spot was created for Humble Design’s Facebook page and various social channels. With an absolute zero budget, we were able to pull quite a few strings and ended up with an eager director and a full 2-day production shoot in L.A. (not to mention my creative partner, Lauren, and I funding our own trip out there and sleeping on the floor in a friend’s tiny apartment). Needless to say, we were dedicated to the project and happy with the footage we captured! 

CMA FEST +. CHEVY: Every year Chevy would seamlessly integrate into the CMA Fest in Nashville, TN. So, each year I'd get to develop the overall creative aesthetic and see it through to production. I had the opportunity to create the design for the stages, digital screen animations, activations and everything the fans would see visually at the the event.

LETTERPRESS POSTERS: Chevy and country music go hand-in-hand just like letterpress and Nashville. This series of letterpress posters were created as give-aways for fans attending the CMA Fest.

CHEVY SMALL CARS STREET MURALS: This hand-painted outdoor campaign for the Chevrolet Spark, Sonic and Trax was showcased in major cities including San Francisco, Chicago, Detroit and New York. Each trompe l'oeil mural portrayed the vehicle inside a room that spoke directly to it's unique personality and features.

HONORING HEROES: This Jumbotron video was created to honor Wreaths Across America along with one of their devoted truck drivers, Scott Harris, who is also a gold-star parent. This video played on the Jumbotron during the 2016 Army-Navy Game where Chevrolet presented Scott Harris with the keys to his very own Special Ops Edition Silverado.

Chevy needed something fun and entertaining during Red Wings home game intermissions so we created a pedal kart race. Shown here is one of the animated LED banners/videos that displayed on the Jumbotron to introduce the game/race along with a live video of the race in action. Along with the animations throughout the arena we also used projection mapping to display the Chevy branded race track on the ice with real vehicles on display as well.

PACKED HOUSE: This national TV spot was created to showcase that Chevrolet earned more J.D. Power Quality awards across cars, trucks and SUVs than any other brand over the last four years with the help of 448,134 real people and 410 questions.

MOST AWARDED: This national TV spot was created to showcase that Chevrolet is the most awarded car company two years in a row. With over 70+ awards and counting it's a major achievement, not only for the brand itself, but also for anyone that owns a Chevy.

There’s not a more exciting way to distribute hundreds of t-shirts at a baseball game than to shoot them out of a double-barrel revolving t-shirt cannon mounted in the back of a Chevy Colorado. So, we worked with First Fight to create the LED Banners that would wrap the stadium as the Chevy t-shirt cannon drove around. I also got to design the shirts along with the vehicle wrap.

Photos Courtesy of Getty Images